BIG FLO & OLI X Les autres c’est nous
Abstract
I contributed as an Art Director for portions of Bigflo & Oli’s most recent tour, collaborating with the creative team to shape the visual direction of the show. My role involved designing key visual moments and ensuring that all creative elements supported the duo’s artistic vision.
Year
2022
Timeline
4 Weeks
Role
Art Director, Designer
Multimedia Director
Manuel Galarneau
Art Direction
Building on the group’s existing album cover, designed with stickers featuring the names of each track, we translated that visual language into a dynamic cityscape. The concept reimagined the stickers as billboards and advertisements scattered across buildings, turning the city into a living extension of the album. I worked on designing the urban environment, carefully placing and scaling the billboards to feel authentic while showcasing the album’s identity. To enhance the atmosphere, I developed both daytime and nighttime versions of the scene, with the billboards coming to life and glowing after dark.
The Final Look
Visual Content Design
For one of the songs, the creative direction centered on the theme of nostalgia. To capture this, I designed a retro inspired operating system called “Doors.” This included developing its own logo, desktop backgrounds, icons, and pop-up windows—replicating the look and feel of early computer interfaces. These assets were then used by the motion design team to generate dynamic content, incorporating text and imagery that connected directly to the lyrics of the song. The result was a playful and immersive throwback aesthetic that enhanced the audience’s emotional connection to the performance.
